Spec campaign
NFL ride-or-die fans are the most talked about, but casual fans are the most common.
It’s time to spotlight the casual fan, who may not know as much about the game, but who wouldn’t miss a watch party for the world.
HERE'S TO THE UNSUNG FANs
OOH
NATIONAL FAN LEAGUE
Fantasy football for the non-football parts.
Through a partnership with Bleacher Report, the National Fan League is an online prop betting pool where fans can vote on non-athletic-themed polls and win if they correctly predict the most popular outcome.
THE HUDDLE
Sports commentary for casual fans – a second screen experience.
Join Andy Cohen, Mindy Kaling, Erin Andrews, & The Rock as they comedically rehash the game’s highlights in their own voices and chat pop culture, current affairs, and their personal lives to entertain and attract the casual, unsung fans.
MERCH
